Model Construction and Case Analysis of Collaborative Management of Distribution Channels in Omnichannel Marketing

Abstract

This paper focuses on the core issues of collaborative management of distribution channels in the context of omni-channel marketing, and constructs a three-level collaborative management model covering strategic, tactical and executional levels. It proposes application paths from three dimensions: information sharing, resource complementarity, and service integration. The research shows that effective channel collaborative management can significantly enhance operational efficiency, reduce circulation costs, and optimize customer experience. The feasibility of the model is verified through case studies of domestic and foreign enterprises, providing theoretical support and practical references for the full-channel transformation of enterprises.